Today let’s talk about something about Tiger Woods Golf, Tigers Golf Bag .

It’s hard to believe that so much attention can be paid to a single piece of sports gear. Tiger’s new/old driver has gotten more press recently than Ben and J-Lo. Not since Johnny Unitas’ high-top cleats has an athlete’s equipment selection been so thoroughly discussed and analyzed.

Prior to the July 28th made-for-television “Battle of the Bridges” match-play event, Tiger Woods decided to pull his $ 20 million Nike driver out of his golf bag in favor of his six-year old Titleist 975D.
 

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OK, the driver doesn’t retail for anything close to $ 20 million. But it’s been reported that Tiger is raking in that much each year to endorse Nike golf equipment and apparel.

So it doesn’t bode well for team Swoosh that he used the Titleist again this past week at the Buick Open where he finished second.

Something tells me Nike executives are on their knees thanking the golf gods that Tiger wasn’t able to complete a weekend rally to overtake Buick Champion Jim Furyk. As it is, the driver change was big news in the golf world, and bad news for the shoe company’s relatively new golf division.

Nothing says “your equipment stinks” louder and more convincingly than the world’s greatest golfer taking it out of his bag because he can’t hit it. Contrary to what the Nike spin-doctors are saying, this has got to be the company’s worst nightmare.
 

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What golfer in his or her right mind is going to rush down to the sporting goods store and spend a couple of hundred bucks on a driver that even Tiger Woods has trouble hitting? Not me. Not you. And with the world-wide publicity “the switch” has produced, nobody from Japan to Scotland either.

But don’t take my word for it. Golfdigest.com is running a poll that asks “Do you think Nike will see a significant decrease in driver sales after Tiger Wood’s decision to go back to his Titleist driver?” Over 73% of respondents voted ‘Yes’.
 

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When Phil Mickelson suggested that Tiger’s “slump” may be due, in part, to his use of inferior equipment, the media went berserk on the Major-less lefty. Now the idea doesn’t seem so absurd.

A Nike executive recently pointed out that Tiger has won many tournaments using their equipment. Well, Tiger is probably capable of winning tournaments using a garden hoe and a pool cue. I, on the other hand, need all the technological help I can get just to break 90. When I’m shopping around for the next “latest and greatest”, I’ll probably stay away from the Nike rack. I’ll go with – oh, I don’t know, there are so many brands to choose from – Titleist perhaps.

 

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